According to a recent New York Times article entitled “Illness Walks the Runway,” flu is a rising concern in fashionable circles. So IMG Fashion, producers of Mercedes-Benz Fashion Week in New York City, recruited Bath & Body Works to help.

The brand’s anti-bacterial line of hand soaps and sanitizing gels are backstage at the shows, and they can also be found at the various fashion week events. For the bathrooms at different fashion show venues, Bath & Body Works’ provided a custom soap bar with an an array of anti-bacterial soaps and sanitizers in luxe fragrances.

Fashion show attendees are stocking up on PocketBac Sanitizing Hand Gels, Bath & Body Works’ ultra-portable 1-oz. size sanitizer, which is shown, for instant germ-fighting anytime.